Employer Portal Update

The Problem

Due to the diverse needs of numerous partners, the page became overloaded with information. Users are faced with an abundance of content to digest, some of which may be unnecessary for certain groups. Additionally, Hotjar heatmap analytics indicate that users are struggling to complete tasks within a short timeframe.‍

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The Challenge

We required showcasing customized content tailored for each partners, which led to an abundance of content variations. Designing a solution that strikes a balance between being generic enough to accommodate all those variations while keeping eye-catching design was challenging. In addition to redesigning current flows, we were tasked with incorporating the ability to upsell certain products during the process.

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What I did

• I was in charge of the UX research and UI/UX design of the project.
• Conducted user testings and analyzed result to present a report to the team.
• Participated in numerous meetings to discuss the optimal solution for minimizing cognitive overload in design.
• Collaborated with the marketing team to develop and implement strategies that increased traffic.

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User Testing

Gathering insights from user testing

The participants ranged from end users to power users, highlighting the need to understand the distinctions between these roles as they impact design. A common feedback was that the content was overwhelming, validating the issue we needed to address.

Design and implement solutions

We focused on providing users with only the essential information needed to complete their tasks. This approach included using clear and concise labels, simple language, and limiting the number of available options.

For example, instead of repeatedly presenting the same information in package explanations, we used concise phrases like "same as XX with the addition of YY." We also implemented tooltips to describe aggregators, avoiding excessive detail and preventing page clutter.

In multiple instances, we used contrasting colors to ensure that important information stood out. We also enhanced the primary call-to-action button to improve usability. During the design process, our primary focus was on selecting a versatile color that would complement any layout variations.

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Impact/ Outcome

• Minimized cognitive overload in design by using clear and concise labeling.
• Streamlined the process for returning users to post a job by eliminating unnecessary steps.
• Enhanced the self-service conversion funnel by focusing on high-impact areas to guide users more effectively toward completing desired actions, thereby improving the overall conversion rate.